ARD and ZDF secure the media exploitation rights to the Summer and Winter Olympic Games for the period from 2026 to 2032. Eurosport also gets a piece of the pie.
The public broadcasters ARD and ZDF have secured the media exploitation rights to the Summer and Winter Olympic Games for the period from 2026 to 2032.
Eurosport also announced on Monday, following the award of rights by the International Olympic Committee (IOC) to the European Broadcasting Union (EBU) and Warner Bros Discovery, that it would broadcast the Games for another six years on pay and free TV.
The EBU thus returns to the top tier, having lost out to Discovery in the last auction in 2015. ARD and ZDF have been sub-licensees since the Pyeongchang 2018 Winter Games up to and including the 2024 Summer Games in Paris.
“Sporting diversity is a central theme for public service broadcasting – and no other sporting event stands for this more than the Olympic Games,” said ARD sports rights director Tom Buhrow.
Olympics on ARD and ZDF until 2032
The public broadcasters intend to cover more than 200 hours of the Summer Olympics and at least 100 hours of the Winter Olympics on TV.
The new agreement covers the 2026 Winter Olympics in Milan and Cortina d’Ampezzo and 2030 (venue still open), the 2028 Summer Games in Los Angeles and 2032 in Brisbane, as well as the Youth Olympic Games during this period.