Chelsea FC has loaned Joao Felix from Atletico and has more transfer plans. This is also to underpin the culture at the club.

Graham Potter probably doesn’t mind that Roman Abramovich has nothing more to say at Chelsea FC. Otherwise, he would presumably be out of a job again. Instead, Thomas Tuchel’s successor gets a new player every few days.

After signing attacker David Datro Fofana (20, Molde), centre-back Benoit Badiashile (21, Monaco) and midfield talent Andrey Santos (18, Vasco da Gama), the Blues have now also signed Joao Felix (23). The Portuguese international comes on loan from Atletico Madrid until the end of the season, who will reportedly receive compensation of around ten million euros. He extended his contract with the Colchoneros by one year until 2027 for balance sheet reasons.

With Simeone, Joao Felix was no longer uncontroversial

Since moving to Madrid from Benfica Lisbon for a staggering €126 million in 2019, Joao Felix has only been able to live up to the high expectations in phases. This season, the World Cup player (four appearances, one goal, two assists) was no longer uncontested under coach Diego Simeone – seven of his 14 La Liga games were as a substitute. All the more other clubs – besides Chelsea, allegedly also Manchester United and Arsenal – looked at the flexible offensive man, and all the more he looked to other clubs.

Now Joao Felix wants to give his career a new kick in the Premier League and has good chances of playing right away: The fact that Chelsea did not hesitate long in courting him has to do with the injuries to offensive men Raheem Sterling, Christian Pulisic, Armando Borja and Pierre-Emerick Aubameyang and with the fact that Potter has no reliable goal scorer. Kai Havertz is the joint top scorer in the league with Sterling – with a meagre four goals apiece.

The new owners see coach Potter as a long-term “project”.

The fact that Borussia Dortmund’s eighth-final opponents in the Champions League are moving at such a fast pace in the winter transfer market – even world champion Enzo Fernandez (Benfica) could still come for a three-digit million sum before Christopher Nkunku (Leipzig) is to follow in the summer – is on the one hand due to the long list of absentees and the questionable results, which pose a severe threat to the minimum goal of Champions League qualification. On the other hand, the new co-owner and CEO Todd Boehly also demonstrates his new culture around the club: the innovative but still internationally inexperienced Potter is seen as a long-term “project” just like the many young newcomers.

Nevertheless, the repeated investments after the costly summer transfer window (more than 250 million euros for transfers alone) also put Potter under further pressure. At the crushing FA Cup exit (0:4 at Manchester City), parts of the Chelsea fans were already chanting Tuchel’s name. At some point, Boehly will also begin to measure him by results.