Just under four weeks before the opening ceremony of the Special Olympics in Berlin, the athletes are already taking centre stage.

With just under four weeks to go before the opening ceremony of the Special Olympics in Berlin, the athletes are already taking centre stage. From now until the opening ceremony on 19 June, four different images will be visible in the cityscape of the capital and Potsdam. For the campaign, which will be implemented both digitally and in the form of print ads, representatives from various sports and the organising team have been chosen to draw attention to the national competitions.

“The fact that the athletes of Special Olympics are at the centre of the campaign is more than just a matter of course for us,” said Albert Tuemann, Head of Marketing of the Organising Committee of the Special Olympics World Games Berlin 2023: “These are games by athletes for athletes.”

The national Special Olympics (19 to 24 June) will see over 4000 athletes with intellectual disabilities compete in 20 events such as football, athletics and swimming over six days of competition in the capital. The event will serve as a test run and qualification for the World Games to be held at the same location the following year (17 to 25 June 2023).